University Video Project "Shevchenkivtsi About Shevchenko": A Multidisciplinary Reinterpretation of Genius and Creativity

Abstract

This article explores the profound connection between the figure of Taras Shevchenko and Taras Shevchenko National University of Kyiv, particularly in the context of contemporary multidisciplinary humanitarian initiatives. The central focus of the analysis is the project "Shevchenkivtsi about Shevchenko", launched by the university community on the occasion of the poet's 210th anniversary. The project brings together lecturers, alumni, and scholars from various academic fields in a series of video discussions dedicated to reinterpreting Shevchenko's legacy. By applying an interdisciplinary approach – including the involvement of philologists, historians, philosophers, lawyers, urbanists, scientists, and technology experts – the initiative promotes a deeper understanding of Shevchenko's role in today's societal and cultural context. Simultaneously, the project serves a vital function within the university's communication strategy by strengthening corporate culture and uniting the academic community around shared values.

In the age of digital transformation and hybrid warfare over identity, the "Shevchenkivtsi about Shevchenko" project plays a multifaceted role. First, it illustrates how academia can transcend traditional classroom boundaries, creating an open and dynamic space for public dialogue. Second, it contributes significantly to the development of Ukrainian-language content on YouTube, filling a gap in quality humanities-based video content. Third, through the involvement of representatives from diverse faculties, the initiative fosters a culture of interdisciplinary dialogue, expanding the scope of the humanities within the academic environment. Fourth, the project strengthens the university's corporate identity, uniting the community around the figure of Taras Shevchenko as a symbol of continuity, cultural memory, and national dignity. Finally, "Shevchenkivtsi about Shevchenko" presents a scalable and adaptable model for other educational, civic, and cultural initiatives, serving as a powerful tool for humanitarian communication and the re-Ukrainianization of public discourse.