SHEVCHENKO'S APHORISMS AS REPRESENTATIVES OF NEW MEDIA MEANINGS

Abstract

Introduction. The article identifies and analyzes new reflections on Taras Shevchenko's texts in the media space. Emphasis is placed on Shevchenko's aphorisms, which acquire new meanings in mass communication, in particular, socio-political, economic, artistic and cultural processes in Ukraine are emphasized, which are accompanied by T. Shevchenko's texts to strengthen the argumentation and facts of the presented material. The use of Shevchenko's aphorism is based on the background knowledge of the recipients, because the intended effect of impact on the audience is possible only with the "correct" construction of the media text.

Methods. Media monitoring and information screening methods were used to analyze the information space of Ukraine. Traditionally, in media linguistics, such methods make it possible to diagnose media sources with regard to language material, in particular, aphorisms. We screened the infospace in times of socio-political changes (2000s), which helped prove the universal role of Shevchenko's aphorisms in media texts: this applies to both positive (cultural and educational events and projects, sports competitions, etc.) and negative (social and political crises, war and revolutions, etc.) events in which T. Shevchenko's aphorisms are used as precedent phenomena.

The results. Shevchenko's aphorisms are used in headlines and leads (subheadings of media article elements) to attract attention and have an implicit influence, in the headlines we notice another purpose of using aphorisms – emotional and expressive. Often in the headlines, aphorisms are used as appeals to social reality: we are actually talking about aphorisms-intertextems, which are designed to describe modernity based on the authoritative opinion of Shevchenko, actualized in new conditions.

Conclusions. Having analyzed the array of media texts using Shevchenko's aphorisms, we can state that aphorisms-intertextems related to Ukraine are particularly relevant – "There is no Ukraine in the world...", "Battle on – and win your battle!",  "When I am dead, bury me In my beloved Ukraine», etc. They are able to adapt to different social contexts (revolutionary events, political processes, economic and legal changes, etc.), which allow forming a "spiral" of meanings, repeating rhythmically at different times. And as a result, new meanings are formed, which are successfully reinterpreted by the media.

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